Interactive Media Plan For Public Schools - 1719 Words

Interactive Media Plan Social media is the magnifying glass exposing organizations’ deepest and darkest secrets, failed crisis communication plans, and upset customers. If businesses do not hold the magnifying glass in the just the right place, they will have an unclear mission and will be vulnerable to criticism, negative reviews, and customer turnover. St. Louis Park Public Schools needs to ensure it is making its mission crystal clear for audiences logging onto the organization’s website and social media accounts through one of the most important communication approaches—engaging stakeholders in conversations. St. Louis Park Public Schools must listen to its audience, talk in a human voice, and, more importantly, be transparent across†¦show more content†¦When stakeholders write reviews on St. Louis Park Public Schools Facebook page, it will be necessary to carefully analyze, monitor, and respond appropriately by treating each individual as if one wer e responding to one’s own family member. It will be essential for the district to check all of its social media accounts each day to monitor for positive comments, key words, and questions (Anonymous, 2011). A question should never go unanswered across any of the social media accounts. All families, students, and community members should trust the social networking sites to be constantly updated with the latest news. The district will strengthen its relationships by asking users what content they want the site to be populated with. If the district successfully listens to chatter, audiences will have a permanent seed planted in their minds determining the website and social media accounts as trusted, credible, and reliable places. Blogging is a communication tool enabling organizations to write, respond, and listen to audiences. The superintendent of St. Louis Park Public Schools should consider starting a blog to be authentic in goals to openly listen to audiences’ que stions, concerns, and ideas. Blogs ensure messages can be communicated by the district while also sparking a conversation. It would be beneficial for the